疫情当下，外贸订单何在？What to Do When There's No Order?

蓝海亿观网2020年05月13日 181

“受疫情影响，全世界几乎都陷入了一种恐慌和绝望之中，特别是一些疫情发展比较严重的国家和地区。Affected by the epidemic,”

受疫情影响，全世界几乎都陷入了一种恐慌和绝望之中，特别是一些疫情发展比较严重的国家和地区。

Affected by the epidemic, almost all the world has fallen into a kind of panic and despair, especially in some countries and regions where the epidemic is relatively serious.

不同的专业人士对各个国家市场的分析略有不同，对经济发展的担忧并不亚于当年的金融危机。比如著名德国运动品牌Adidas此前就表示由于受疫情影响，不得不关闭全球70%的门店就是活生生的例子。

Different professionals have slightly different analysis of each country's market, and the worries about economic development are no less than the financial crisis of that year. For example, Adidas, a famous German sports brand, previously said that 70% of the world's stores had to be closed due to the impact of the epidemic.

说到目前国际疫情如此严峻的形势下，影响最大和最直接的行业无疑就是外贸行业。面对同样处于困境中的外贸伙伴们，你们最近还好吗？

Speaking of the current situation of such severe international epidemic, the most affected and direct industry is undoubtedly the foreign trade industry. Facing the foreign trade partners who are also in trouble, how are you?

本人主要负责印度地区客户的跟进工作，年后复工不久就有客户陆陆续续表现出翻单的意向，原本是件值得高兴的事情，但随着3月中旬印度政府决定实施全面封锁政策之后就再也高兴不起来了。原本期盼着4月中旬市场开放后情况能有所改变，但却被告知封锁将会延期至5月初，好不容易到了5月，这不，五一期间又收到客户发来的信息告知印度政府已经决定进入第三轮为期15天的市场封锁，这感觉并不亚于坐过山车，甚至有当地的朋友分析，对于部分疫情相对严重的大都市如孟买、新德里、浦那等的封锁至少会延迟到5月底，这就意味着不少客户的订单将会继续进入不确定的等待期。

I'm mainly responsible for the follow-up work of customers in India. Soon after returning to work after the Spring Festival, some customers showed their intention to repeat order. It was a happy thing, but with the decision of the Indian government in mid March to implement the comprehensive blockade policy, I couldn't be happy any more. I was expecting the situation to change after the opening of the market in mid April, but I was told that the blockade would be extended to the beginning of May. Finally, in May, I received a message from the customer that the Indian government had decided to enter the third round of 15 day market blockade, which was no less than taking a roller coaster. Even some local friends have analyzed that the blockade of some relatively serious cities such as Mumbai, New Delhi, Pune and so on will be delayed to the end of May at least, which means that many customers' orders will continue to enter an uncertain waiting period.

虽然现在市场的变化很大，居家办公让客户的工作效率大大降低，但也不是所有的客户都进入沉睡期，阿连的文章就有不少客户在疫情期间安排信用证和订金的案例，包括了印度的客户，所以对于所有的意向客户首先我们都不要想当然地认为客户只能够在市场开放之后才能安排订金或者信用证。因为对大部分城市，政府部门包括银行还是开门的，所以我们不妨先跟客户打探清楚，利用疫情过后交货期可能会受较大影响的情况，了解是否可以在封闭期间安排订金或者信用证，同时也是提醒客户提前做好安排。

Although the market has changed a lot now, home office has greatly reduced the work efficiency of customers, but not all customers have entered the sleeping period. In my article, there are many cases of customers arranging L/C and deposit during the epidemic, including customers in India. So for all intending customers, first of all, we should not take it for granted that customers can only arrange deposit or L/C after market opening. Because for most cities, government departments and banks are still open to the public, we might as well inquire about the situation from the customers first, using the situation that the delivery period may be greatly affected after the epidemic to find out whether the deposit or L/C can be arranged during the closed period, and also reminding the customers to make arrangements in advance.

没有订单的日子，我觉得最重要是要调整好自己的心态和状态，不能因为无所谓的担忧而影响自己对市场甚至是行业的判断，更多的应该要以积极的心态面对，可以利用这段相对比较沉默的时期做好客户资源的储备，与客户建立起更深层次的交流，建立客户对你的信任，这样才能够在疫情过后当客户有所需求的时候第一时间想到你，并愿意将订单交付于你，这些都有赖于我们前期付出以及积极面对的心态。

I think the most important thing in the day when there is no order is to adjust our mentality and not to let the redundant worries affect our judgment on the market or even the industry. We should be faced with a positive attitude. We can use this relatively silent period to do a good job in customer resource reserve, establishING a deeper level of communication with customers, and buildING customers' trust in you. In this way, customers can think of you at the first time when they have needs after the epidemic and are willing to place orders with you, which depends on our early efforts and positive attitude.

时代在改变，市场也在无时无刻变化着，我们要用发展的眼光看待事情，以积极的心态面对生活，才能够在时代的洪流中屹立不倒。愿疫情早日结束，一切回归正轨之时，你也能收获属于你的果实。

The times are changing, and the market is changing all the time. We need to look at things with a development perspective and face life with a positive attitude, so that we can stand in the torrent of the times. May the epidemic come to an end as soon as possible. When everything is back on track, you will also reap the fruits that belong to you.（外贸连）

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