工厂、贸易公司、跨境电商，到底哪个更香？What Kind of Foreign Trade Company Is Better

蓝海亿观网2020年06月07日 226

“有一些话题永远不会过时，例如今天要说的：“工厂、贸易公司、跨境电商，哪个类型的外贸公司更好？”Some topics will never ”

有一些话题永远不会过时，例如今天要说的：“工厂、贸易公司、跨境电商，哪个类型的外贸公司更好？”

Some topics will never be out of date, such as: "factory, trading company, cross-border e-commerce, which type of foreign trade company is better?"

或者换个问法：“工厂、贸易公司、跨境电商，这三类外贸公司，选择一个的话，你会选哪个？”

Or another way to ask: "factory, trading company, cross-border e-commerce, which of these three types of foreign trade companies would you choose?"

这个问题通常是见仁见智，因为每个人的出发点不一样，立场也都不一样。

The question is usually a matter of opinion, as everyone starts from a different position.

但不管你是一个工作数年的外贸老人，还是一个工作不足两年的外贸新人，看到这样的问题，如果你回答不上来，那就说明你可能真的不知道或者是没经历过。

But whether you are a senior foreign trade personnel who has worked for many years, or a new foreign trade personnel who has worked for less than two years, if you can't answer this question, it means that you may not know or have never experienced it.

不过没关系，这篇文章将直接告诉你答案。

But it doesn't matter. This article will tell you the answer directly.

工厂如何

How about the factory

在回答这个问题之前，你至少应该知道，工厂、贸易公司和跨境电商他们是怎样的。

Before answering this question, you should at least know what factories, trading companies and cross-border e-commerce are.

笼统地说，工厂就是生产的源头，最直接的产品出生地。

Generally speaking, the factory is the source of production, the most direct place of production.

但若具体来说，工厂也有很多种，主要可以分为两种：纯搞生产的工厂（偏向于内贸），工贸一体的工厂（偏向于外贸）。

But if specifically, there are many kinds of factories, which can be divided into two types: factories that only focus on production (prefer domestic trade), and factories that integrate industry and trade (prefer foreign trade).

毋庸置疑，我们外贸业务员肯定要选择工贸一体的工厂，而不能选择纯搞生产的工厂。

There is no doubt that our foreign trade salesmen should choose the factory integrating industry and trade, not the factory only producing.

为什么呢？因为，这两种工厂的经营思维是天差地别的，纯搞生产的工厂侧重内贸，思维也是内贸思维，如果去了这样的工厂，你会发现沟通起来很困难。

Why? Because the two kinds of factory's business thinking are very different. The pure production factory focuses on domestic trade, and that is also domestic trade thinking. If you go to this type of factory, you will find it difficult to communicate.

他们不明白：为什么客户都说要下订单了，然后又没消息了？

They don't understand: why didn't the customer act after he said he was going to place an order?

他们不明白：为什么你总是经常问报价？我不是报价给你了吗？

Why do you always ask for quotations? Didn't I give you the offer?

他们不明白：为什么老是让我测量精确的产品尺寸和重量？大概估算你不会吗？

Why do I always have to measure accurate product size and weight? Can't you make a rough estimate?

他们不明白：为什么交期还没到就来催货？

Why do you rush before the delivery date?

他们不明白：为什么你们问题这么多？

Why do you have so many questions?

总之，你的正常沟通需求，他们却对此有很多疑问，因为他们不知道内贸和外贸的沟通方式是天壤之别。

In a word, they have a lot of questions about your normal communication and needs, because they don't know that the way of communication between domestic trade and foreign trade is quite different.

例如给客户报价。

For example, giving quotations to the customer.

内贸：客户要报价，电话或者面谈，很快就能敲定；

Domestic trade: it can be determined quickly by phone or interview;

外贸：给客户报价，我要核对产品成本，要加多少利润，如果是少量货物，我要核算快递费，如果是大批量货物，就需要海运，那么我还需要算货物用20尺柜还是40尺柜，还要算附加费等等。报价之后，也不会马上得到客户的反馈，我们要等客户确认，客户如果反应价格高了，或者下单数量变了，或者认为运费高了，那一切又要推倒重来。

Foreign trade: I want to check the product cost and how much profit I want to add. If it's a small amount of goods, I need to check the express fee. If it's a large amount of goods, it needs to be shipped by sea. Then I need to calculate whether the goods use 20 Feet container or 40 Feet High Cube, and also calculate the surcharge, etc. After the quotation, we will not get the customer's feedback immediately, so we need to wait for the customer's confirmation. If the customer thinks the price is high, or the quantity of the order changes, or the freight is high, then all things should be done again.

所以我们会看到外贸业务中的一个“报价”动作，就要做很多工作，外贸工作的内容比内贸工作要更繁琐，也要求更加缜密。

We can see that a "quotation" procedure in foreign trade business needs to do a lot of work. The content of foreign trade work is more complicated than that of domestic trade work, and the requirements are more meticulous.

所以，作为外贸业务员，若选了偏内贸的工厂，就会更辛苦。

Therefore, as a foreign trade salesman, your work will be even harder if you choose a factory of domestic trade.

贸易公司如何

How about trading companies

贸易公司是什么样的呢？简单地说，就是没有自家工厂，需要外购产品的外贸公司。

What is a trading company like? In short, it is a foreign trade company that does not have its own factory and needs to purchase products.

贸易公司可能有多家供应商，相对于工厂来说，灵活性更强，但是价格没有工厂那么有竞争力。

The trading company may have multiple suppliers, which are more flexible than the factory, but the price is not as competitive as the factory.

那么贸易公司也可以大致分为：初创的公司、壮大中的公司和成熟的公司。

Trading companies can be roughly divided into: start-up companies, developing companies and mature companies.

初创公司：公司的基础流程和公司制度都在摸索期。进入这样的公司，就是随着公司一起成长，接触到的东西会比较繁杂，困难比较多，比较锻炼人。

Start-up company: the basic process and system of the company are in the exploratory period. To enter such a company is to grow up together with the company, and the things we come into contact with will be more complicated, more difficult, and more tests of a person's ability.

壮大中的公司：公司的基础设置已经基本完善，业务向上发展需要扩招人员。进入这样的公司，起步会没有那么艰难，但同时也会面临很多新挑战。

Growing company: the basic setting of the company has been basically improved, and the business development needs to expand the recruitment of personnel. Entering such a company will not be so difficult to start, but it will also face many new challenges.

成熟的公司：公司流程和公司制度都是已确定并且流畅的。进入这样的公司，能在短期内学到很多经验，但缺乏新的挑战，在规定的框框里按部就班地工作，个人施展空间较小。

Mature company: the company's process and system have been determined. In such a company, you can learn a lot of experience in a short period of time, but there is no new challenge. You can only work follow the prescribed order, and the personal development space is relatively small.

以上哪个类型的贸易公司更好呢？那就看你现阶段更偏向于哪种吧。

Which type of trading company is better? It depends on which one you prefer at this stage.

跨境电商公司如何

How about cross-border e-commerce companies

跨境电商是指通过电子商务平台达成跨境交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。

Cross border e-commerce refers to cross-border transactions and payment settlement through e-commerce platform. An international business activity that delivers goods and completes transactions through cross-border logistics.

跨境电商其实相对于传统贸易来说的，那么传统贸易就是指没有通过跨境电子商务平台来进行国际商业活动的方式。

In fact, compared with cross-border e-commerce, traditional trade refers to the way of international business activities without cross-border e-commerce platform.

两者最直接的区别就是：跨境电商用平台交易（线上交易），传统贸易不用平台（线下交易）。

The most direct difference between the two is that cross-border e-commerce uses platform transactions (online transactions), while traditional trade does not use platforms (offline transactions).

目前我们最常见到的B2B跨境平台有阿里巴巴国际站、中国制造等；最常见到的B2C平台有eBay、亚马逊、速卖通等。

At present, the most common B2B cross-border platforms are Alibaba international station, Made-in-China, etc.; the most common B2C platforms are eBay, Amazon, Aliexpress, etc.

但其实，线上、线下并没有非常明显的站队，许多B2B的跨境电商公司也一样在做线下贸易，他们选择的模式更多的是线上、线下相结合的方式。

But in fact, there is no obvious distinction between online and offline. Many B2B cross-border e-commerce companies are also doing offline trade, and they choose the mode of combination of online and offline.

只能说该公司更侧重于线上还是线下？

It can only say that the company focuses more on online or offline?

如果侧重线上，那就是我们常称的“跨境电商公司”，如果侧重于线下，那么我们多数称为“贸易公司”。

If it focus on the online, we often call it "cross-border e-commerce company". If it focus on the offline, most of us call it "trading company".

另一种大众的普遍认知是：做2C跨境平台的就叫“跨境电商”。这也没错，因为做2C模式的公司只能通过线上平台进行交易，2C相当于零售，没有办法走“线下批发”方式，和传统贸易截然不同。

Another popular recognition is that 2C cross-border platform is "cross border e-commerce". This is also true, because companies that do 2C mode can only trade through online platforms. 2C is quite different from the traditional trade, it is equivalent to retail, there is no way to take the "offline wholesale" approach.

那2C的跨境电商公司到底怎么样呢？只能说做得不错的公司，月进账都很可观，但需要深谙平台运营的精髓。

What about 2C's cross-border e-commerce company? It can only be said that companies in good operating conditions have considerable monthly income, but they need to understand the essence of platform operation.

近几年随着跨境电商的发展，跨境电商运营人才也很受欢迎，因此许多跨境电商公司愿意高薪聘请运营人才。

In recent years, with the development of cross-border e-commerce, the talents in cross-border e-commerce operation are also very popular, so many cross-border e-commerce companies are willing to hire this type of talents with high salary.

据了解，在深圳具有3-5年经验的2C平台的运营人才，基本薪资能达10000元以上，提成和奖金另算。

It is understood that the basic salary of 2C platform operation talents with 3-5 years of experience in Shenzhen can reach more than 10000 yuan, excluding commission and bonus.

就目前而言，2C平台的运营人才依然是稀缺的，而2C跨境电商在外贸模式中的比重也将越来越大。

At present, the talent of 2C platform operation is still scarce, and the proportion of 2C cross-border e-commerce in foreign trade mode will be more and more large.

怎么选

How to choose

我们再通过一个表更直观地体现工厂、贸易公司和跨境电商他们三者之间最直接的不同。

We use a table to more intuitively reflect the most direct differences among factories, trading companies and cross-border e-commerce.

传统工厂：优点是产品成本可控，价格也偏低，但是解决问题、协调能力比较弱，因为涉及到的流程比较固化，改动比较艰难，同时服务意识较差，更注重生产，易忽视客户的需求表达。

Traditional factory: the advantage is that the product cost is controllable and the price is low, but the problem-solving and coordination ability is relatively weak, because the process involved is relatively stereotype and the change is difficult. At the same time, the service awareness is poor, more focus on production, easy to ignore customer demand expression.

传统贸易公司：优点是灵活，出现问题可以在短时间内调整、过渡，服务意识也比较强，但是价格与工厂相比，不占优势，而且售后服务速度偏慢，因为自己做不了决定，需要与工厂沟通协商。

Traditional trading companies: the advantages are flexibility, problems can be adjusted in a short time, service awareness is also strong, but the price is not dominant compared with the factory, and the after-sales service speed is slow. Unable to make decisions without authorization, need to communicate and negotiate with the factory.

跨境电商公司：优点也是灵活多变，哪个产品好卖就可以卖哪个，不易受到市场约束，而且操作方式简单，没有传统贸易那般繁琐，但是它过于依赖平台，受到平台规则的约束，自主操控的空间较小。

Cross border e-commerce companies: their advantages are also flexible and changeable. They can sell any product that is easy to sell. They are not easy to be constrained by the market. Moreover, they operate in a simple way, which is not as complicated as traditional trade. However, they are too dependent on the platform, constrained by the rules of the platform, and have less space for independent control.

这就是他们之间最直观的“不同”。

This is the most intuitive "difference" between them.

看完以上的对比和分析，你发现了吗？

Have you found out after reading the above comparison and analysis?

没有十全十美的公司，都有优缺点，所以我们只能选择合适我们的、能帮助我们成长的。在选择公司之前，要先对公司进行了解，知道它到底属于哪一种模式？然后根据自己的喜好或现阶段的职业需求，选择一个合适自己的。

There is no perfect company. Each has its own advantages and disadvantages, so we can only choose the one that is suitable for us and can help us grow. Before choosing a company, you should first understand the company and know what model it belongs to.Then according to their own preferences or current professional needs, choose a suitable one.

选公司就跟选对象一样，合适才是最好，唯有喜欢，方能长久。 Choosing a company is just like choosing a mate. The one that suits you is the best. Only if you like it can be long.

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