Bonanza拥有2000万活跃listing，跨境卖家如何开始销售？

Bonanza是一个线上电商平台，目前来说发展快速，卖家可以使用bonanza销售多种商品，该平台最大的特点就是操作简单，使用方便。更多关于Bonanza的讯息，点击《Bonanza卖家用PayPal Credit支付选项，客户分期付款，卖家可提前获全款》。（文末扫码加入电商精英卖家交流群）

Bonaza是一个B2C平台，能够为卖家提供多种销售工具，在2016年被评为“最推荐的电商平台”。拥有超过2000万商品listing。

一、Bonanza的特点

1.每售出一件商品，卖家就需要向平台支付3.5%的手续费。

2.卖家可以将商品listing从ebay，Shopify，Etsy，亚马逊中导入。

3.Bananza支持将商品导入Google Shopping。

4.操作简单，易于销售

5.消费者可以直接通过listing页面与卖家进行实时沟通。   

二、在Bananza最畅销的商品类别                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

1.服装

2.家居&花园用品

3.养生&美容产品

4.收藏品以及艺术品

5.珠宝

6.手包

三、如何在Bananza上创建Booth账户？

1.点击绿色按钮“Open your Booth”

2.设置Booth标题、用户名、电子邮件以及密码。也可以使用Facebook/Google账号一键登录。

3.关联PayPal或亚马逊Pay账户，创建店铺退货政策，输入卖家的个人认证信息。

4.输入信用卡信息认证身份。

5.选择广告营销的方式，完成Booth账户设置。

四、Bonanza的违禁商品有哪些？

1.烟花爆竹，以及任何有破坏性和易爆的商品。

2.管制药物、违规药品，受政府管制的药物和毒品。

3.酒精、烟草或带有尼古丁的产品。

4.含有克拉托姆（Kratom）的产品。

五、成为Bonanza畅销卖家需要满足什么条件？

1.至少98%好评率

2.卖家账号至少活跃90天

3.一年内的交易订单不少于25个

4.年销售不少于250美元

5.遵守Bonanza的销售政策

6.订单的追踪号码至少上传90%

六、如何在Bonanza上开展销售？

1.进入Bonanza卖家页面

2.点击左上角的“Sell on Bonanza”，然后点击“Start Selling Now”。

3.点击页面中的绿色按钮“open your booth”。

4.填写相关的卖家信息，包括Booth的标题、电子邮件、用户名、密码等，然后点击“Continue Setup”

5.关联亚马逊或PayPal的收款账户，并设置店铺的退款政策和个人信息。

6.输入信用卡信息，以及广告设置。

7.接下来，就可以将商品添加至Booth中，可以选择手动添加，也可以直接从ebay、Etsy中导入。

1）营销Booth

Bonanza不如ebay和亚马逊那么家喻户晓，因此卖家需要在社交媒体上宣传店铺，才能获得更多的潜在用户。

2）优化listing

产品标题简单易读，包含关键词信息，确保卖家的商品能够出现在搜索结果中。

产品描述详细清晰

产品图片最好使用纯白色的背景，避免使用过多的辅助产品混淆消费者的判断。

3）监测产品状态，依次点击“My booth”>“View item stats”查看产品目前的数据。

4）导入eBay的产品评论

蓝海亿观网了解到，不少消费者在购买商品前，都会查看商品的评论，良好的产品评论更容易获得潜在消费者的信任。更多关于Bonanza的讯息，点击《Bonanza邀卖家创建“BonanzaHolidays2020”主题优惠券，为其推送到Facebook、Instagram》。

七、Bonanza广告

卖家可以在Bonanza享受到广告优惠，当商品售出后，才支付广告费用。

1.基础广告：最高9%，包括Google Shopping的访问权限、博客营销、Bonanza促销

2.标准广告：最高13%，支持ebay分销方式。

3.普通广告：最高19%，支持所有销售渠道，包括BingAds。

4.精英卖家广告：最高30%，包含以上所有销售渠道，同时收费也更高。

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